ABOUT US

Our fearless female founders created Cannabis Doing Good (CDG) in 2017 with a boldly humble endeavor to foster a purpose-driven cannabis community that sets the standard for community benefit, racial justice, and environmental justice. Our hope is that one day racial and environmental justice will be synonymous in the industry.

Rooted in the power of this ecosystem, CDG creates pathways for consumers to support racially-just, people-centered, and planet-loving brands. Simultaneously, CDG offers resources for cannabis businesses to recenter communities, just values, and improve business practices. In 2020 the vision expanded to encompass a landmark Anti-Racism training specifically for cannabis, which is now conducted for companies (and ancillary) across the country.

mj biz con las vegas 2019 kindColorado

Our Origin

Our fearless female founders have been doing social impact and racial equity consulting since 2015. The intent was to bridge communities with cannabis businesses, assist business leaders with Social Responsibility programming, and build a foundation for racial equity in cannabis. This consulting work blossomed into the development of the nationally recognized Cannabis Social Responsibility (CSR) framework that still serves as the foundation for the work today. This framework uses a health-equity framework for social impact, centering the struggle of our neighbors, the hope of our communities, and the planetary climate crisis as primary stakeholders in the service of social impact.

Over time, the founders realized that consulting alone wasn’t making the change they wanted. Incrementalism was no longer acceptable. Radical work with education and training seemed to be the next best path. They created Cannabis Doing Good (CDG) in 2017 with a bold yet humble endeavor to foster a purpose-driven cannabis community that set the standard for community benefit, racial justice, and environmental justice. The team at CDG created a landmark Racial Equity Training, Racial Equity modules and a Racial Equity Self-Assessment. The belief? That understanding the systems of oppression that led policies and people to where we are today was fundamental in social and environmental change. Education remains a critical component of CDG’s work today. However, the award-winning racial equity content now can be found in our sister organization, Cannabis Impact Fund, a national nonprofit dedicated to achieving a more racially just cannabis sector and continuously championing drug war repair for Black and brown communities.

Our Mission

Our mission hasn’t changed, just our path. With a newfound understanding of stakeholder capitalism and impact economics, CDG began expanding its footprint. Now, as Companies Doing Good, and with the newly launched Giveback Program, CDG creates pathways for customers to support racially-just, people-centered, and planet-loving brands. We are the trojan horse for Good; by educating customers on the power of their dollar and the businesses they choose, we can build a new economic model where social impact is baked into every business and brand across the country. We can showcase that Doing Good, is in fact, Good for Business. More so, that it is required of businesses. If we are to create a more sustainable, justice-leading, and people-benefiting system, we must call in the opportunity to do Better. Whether that be through the Giveback Program or our consulting services, by positively supporting communities that have been systematically oppressed, we can shape our story into one of community benefit, rather than extractive capitalism. Each dollar and every person has the power to create economic, social and political change. More equity and justice, more conservation and innovation, more health and wealth, more opportunity. 

Together, our collective legacy can grow beyond our wildest dreams. Together, we can build conscious capitalism beyond a philosophy – and into practice. Together, Good is possible.

Our Successes

Kelly and Courtney train, speak and advise on equitable policy initiatives across the US and Canada and proudly support strategic partners such as the Minority Cannabis Business Association, Women Grow, Marijuana Business Magazine, Minorities for Medical Marijuana, and Drug Policy Alliance. Additionally, their work has been featured in Forbes, the San Francisco Chronicle, Represent Collaborative, ABC News, Canada’s The Star, Marijuana Business Magazine, Marijuana Moment, Pacific Standard, Colorado Public Radio, The Nonprofit Quarterly, CBS Local, and many other cannabis-trade magazines. Additionally, they were featured in Green Entrepreneur as one of the top 100 cannabis companies in the country.

CDG is a Black-owned, queer-owned, woman-owned business. Founders Kelly Perez and Courtney Mathis have a combined 20 years of health equity and policy reform expertise, 20 years of nonprofit and leadership development, and a 10-year career in cannabis. During their time at CDG they have successfully implemented social responsibility and social equity programming for companies across the country and have received awards and recognition for their Cannabis Social Responsibility work from Green Entrepreneur, CBA Globes, Weedweek, and The Cannabist. They’ve been honored to speak at PolicyLink, MjBizCon, New West, SXSW, Women Grow, and many more. 

CDG was listed as one of the Top 100 Cannabis Companies in the United states for our work in social responsibility, which has granted us numerous nominations for recognition across the country. We proudly support strategic partners such as the Minority Cannabis Business Association, Women Grow, Marijuana Business Magazine, Minorities for Medical Marijuana, and Drug Policy Alliance.

Forbes recently featured CDG for making a substantial impact on the industry with their leading work in racial justice and social responsibility.  Additionally, their work has been featured in ABC News, The Star (Canada), Marijuana Business Magazine, Marijuana Moment, Pacific Standard, Colorado Public Radio, The Nonprofit Quarterly, CBS Local, and many other cannabis-trade magazines.

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Our Successes

CDG was listed as one of the Top 100 Cannabis Companies in the United states for our work in social responsibility, which has granted us numerous nominations for recognition across the country. We proudly support strategic partners such as the Minority Cannabis Business Association, Women Grow, Marijuana Business Magazine, Minorities for Medical Marijuana, and Drug Policy Alliance.

Forbes recently featured CDG for making a substantial impact on the industry with our leading work in racial justice and social responsibility.  Additionally, our work has been featured in ABC News, The Star (Canada), Marijuana Business Magazine, Marijuana Moment, Pacific Standard, Colorado Public Radio, The Nonprofit Quarterly, CBS Local, and many other cannabis-trade magazines.

Origin Story

CDG began as kindColorado in 2015, driven by the mission of our black and woman owners, to bridge communities with cannabis businesses, assist business leaders with Social Responsibility programming, and build a foundation for racial equity in cannabis. This consulting work blossomed into the development of the nationally recognized Cannabis Social Responsibility (CSR) framework.

Today, kindColorado’s consulting and training services are newly housed under Cannabis Doing Good. Kelly and Courtney’s mission remains at the heart of all we do. Cannabis Doing Good hosts a global membership program and offers the CDG Badge as verification of good work in the industry. In addition, CDG offers CSR/community engagement consulting services and social equity policy solutions to emerging and existing markets.  We believe the cannabis industry has profound power to create a confluence of economic, social, and political change. By positively supporting communities that have been systematically targeted,  we can shape the cannabis industry’s evolving story into one of community benefit rather than extractive capitalism.  Cannabis businesses can — and should — do good.

CDG’s sister the Cannabis Impact Fund was founded in 2020 as a 501(c)3 nonprofit with the mission to support the movement for Black lives by garnering pledges from cannabis companies  in support of racial justice-focused organizations such as The Bail Project, Color of Change, Black Futures Lab, Hood Incubator, and Minorities for Medical Marijuana. At CDG we make the right thing, the easy thing. Let’s Do More Good, together.

We wouldn’t be where we are without some very special partners. Special thanks to PufCreativ for shepherding our message so that our mission could grow beyond our wildest dreams.

Recognition