Lisa is the Founder & CEO of the Cannabis Marketing Association (CMA), is a national membership based organization focused on education and best practices for industry businesses. CMA has chapters in 9 U.S. cities and has hosted over 50 educational events for over 3,000 cannabis communications professionals. She is the Founder of the National Cannabis Industry Association’s Marketing and Advertising Committee and has been quoted in Forbes, The Guardian, VICE, LeParisien (France), Contagious (UK), Denver Business Journal, The Boulder Daily Camera, MarijuanavNews Network, Cannabis Culture Magazine and other national, local, and trade publications. Lisa is a professional speaker at both cannabis and marketing industry conferences. She was crowned one of 2019’s 40 Under 40 Rising Stars in Cannabis by Marijuana Venture Magazine in 2019 and was named “The Marketing Guru” by Women in Weed Magazine. Buffo was also a Juror of the Inaugural 2019 Clio Cannabis Awards in Partnership with High Times Media.